Website Copywriter: Do You Need One for Your Business?

It’s not a surprise that the work of a good website copywriter is important for businesses. These professionals are essentially the backbone of any brand with a digital presence, as a website without content will practically be a blank page.

But is it really worth it to hire a copywriter or should you, as the business owner, just spend the money somewhere else? To help you decide, here are a few examples of why you need a good copywriter for your business.

1. The Perfect Fit for your Audience

First things first: Before you go looking for a copywriter for your business website, you should know who your audience is. Knowing your audience will give you an idea of what skills your prospective copywriter should have to cater to your audience.

A copywriter that knows your audience will be able to make copies that intentionally targets the interests of your audience. For example, when your product caters to business professionals or executives, a copywriter must use language that learners and experts in those particular fields can understand and relate to. The content and writing style should be pleasing for the target audience.

On another note, copy like this might not be the right fit if your target audience are Gen Z and Millennials, as these people prefer a more spontaneous approach. Some copywriters that cater to Gen Z and Millennial audiences even go far as to using memes and popular culture to entice their audiences to interact or engage, which in turn gives your website or social media page more business traffic.

When looking for a good copywriter, Singapore is one of the best places to scout for one. Why? As a technologically-advanced nation for mobile and web development and more, professionals in the country have a great eye for the small details especially when writing copy for businesses.

2. Writes with Precision and is Detail-oriented

Along with knowing the perfect fit for your audience, a good copywriter should also possess an eye for detail while maintaining conciseness. Rather than having long, winding sentences explaining a topic in complete detail, a good copywriter can encapsulate the idea in easily-understandable words. In so doing, the copywriter perfectly expresses the desired message while generating interest in the topic.

Copywriters should also know how to check their work for corrections or coordinate with editors. Keeping the output clear of grammatical errors and other mistakes increases your content’s credibility and shows the copywriter’s work ethic.

3. Working with SEO in mind

As technology advances, we learn more about how people search and modern copywriters are ideally aware of these developments. Search engine algorithms change and shift depending on the popularity of search terms and other factors. Writing a copy with search engine-optimised words and phrases is a mark of a good copywriter. This is because SEO phrases will give you more business traffic by leveraging on keyword popularity, provided they were used effectively.

A good copywriter will also take these SEO words and phrases and naturally integrate it into your content. This practice can bring many benefits to your business, from improved website traffic to conversions.

4. Using Hooks to Entice your Audience

Another benefit of hiring a good copywriter is that they know when and when not to use writing hooks to generate interest in your content or brand. Using wording techniques based on theories like the loss aversion theory can greatly benefit your business as this creates an atmosphere of urgency.

Copywriters use phrases such as “one-time sale” to entice users to purchase, as the thought of making a rare gain or losing an opportunity drives them to act.

Using simple methods like these are going to be beneficial for your business but copywriters also know that such methods only work for certain occasions. Copywriters would know when to pick the right time to use this method or not.

If you’re ever wondering where to find excellent copywriters that can help your business, a good place to look are copywriting talent agencies or even companies that offer outsourced IT support services.

Conclusion

After reading this article, you might still be thinking, “Do I really need to hire a copywriter for my business?”, or “can’t I just do this by myself?” The skills mentioned above are skills that take years of practice and experience to master. When asking these questions, you should be thinking that you are hiring not just the person, but also the experience and knowledge they have built for years which will benefit you in the long run.

Finding excellent talent for copywriting shouldn’t be that difficult, especially for companies specialising in content management like Frontline, a Singapore-based digital solutions company. We offer a variety of services ranging from web and mobile app development, as well as remote talent such as copywriting for your outsourcing needs. Don’t hesitate to contact us for out outsourced IT support services and send your enquiries to: https://www.frontline.com.sg/contact/.